Purina, Europe's leading pet care business, has opened applications for its BetterwithPets Prize (BWPP), encouraging organizations across Europe to apply for the chance to win the resources to develop new solutions that make a positive impact on the lives of as many individuals, their pets, and their surrounding communities.
The most impactful organization(s) will win a grant of up to 200,000 EUR over the two years of the edition and will have the opportunity to share best practices and scalable initiatives via conferences and webinars to build knowledge and scale impact on the health and well-being of people in vulnerable situations.
Last year, Purina announced a new commitment that aims to help one million people in vulnerable situations improve their health and well-being through the power of the pet-human bond by 2030. By launching a new edition of the BWPP, Purina aims to support growth of the most impactful organizations with a strategic grant and connect the wider community of applicants to develop best practice and ultimately scale their impact.
"We know that there is strength in the pet-human bond and that it has the power to be a positive force for change in society,” said Jeff Hamilton, CEO at Nestlé Purina PetCare in Europe. “We are proud of what we have achieved so far, but we know there is more to be done. This is why we are inviting all organizations working to support people in vulnerable situations and who have implemented projects in this field to apply for the prize and join this community.
“Especially in complex times like these, the need for continuous support with a two-year grant is key to help impactful organization to grow and scale their impact. We are committed to leverage our own knowledge, experience, and financial resources to help organizations supporting those in the most vulnerable situations."
Applications for Purina's BetterwithPets Prize are open from January 23 through March 3. For more details on the application process, eligibility criteria, and terms and conditions, visit the Purina BetterwithPets Prize website.