Powder & Bulk Solids is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Private Equity Firm Buys Frozen Foods Maker De Wafelbakkers

Image courtesy of Pixabay waffle-2580986_1920.jpg
Representative image
The company manufactures frozen pancakes, waffles, and French toast for the US retail and foodservice markets.

Private equity firm Brynwood Partners VIII L.P. announced the purchase of frozen foods firm De Wafelbakkers from Anschutz Corp. subsidiary The Oklahoma Publishing Company this week.

Based in North Little Rock, AR, De Wafelbakkers manufacture branded, co-manufactured, and private label frozen pancakes, waffles and French toast for retail sale and food service outlets in the United States. De Wafelbakkers also distributes its products in Canada and Mexico, according to its website.

 “Brynwood already has a presence in the breakfast category through its dry mix offerings with its Hungry Jack and Arrowhead Mills brands, owned by Brynwood portfolio company Hometown Food Co.,” Henk Hartong III, chairman and CEO of Brynwood Partners, said in a release. “We also have extensive experience in the frozen manufacturing space and believe that we can partner with the management team to accelerate performance in De Wafelbakkers’ business. The frozen pancake, waffle and French toast market is a growing space and we are excited to be invested in the category with such a significant manufacturing player.”

The company operates a 100,000-sq-ft production facility in North Little Rock, as well as a 98,000-sq-ft manufacturing site in McDonough, GA. With the addition of De Wafelbakkers plants, Brywood Partners has a total of 16 manufacturing facilities.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.