PepsiCo Finalizes Siete Foods AcquisitionPepsiCo Finalizes Siete Foods Acquisition

The acquisition will expand PepsiCo's Food Portfolio to include more options for simple ingredients.

Kristen Kazarian, Managing Editor

January 21, 2025

2 Min Read
It has been more than three months since the announcement of the $1.2B acquisition of the Mexican snack food brand.Pepsi Co Inc., Siete Foods

PepsiCo has closed the acquisition of Garza Food Ventures LLC, dba Siete Food, for $1.2 billion. The deal with the family owned Mexican snack food company was disclosed October 1, 2024.

The growing Siete brand is the latest in a line of PepsiCo acquisitions that include PopCorners, Bare, Stacy's Pita Chips, and most recently, Sabra. With Siete, PepsiCo will further expand its portfolio of products with simple foods and ingredients and bring this brand to new fans in even more places. 

"We're committed to transforming our portfolio to include more positive choices that meet consumer demand for convenient and delicious products," said Steven Williams, CEO of PepsiCo North America. "We love the Siete brand for the same reason so many loyal consumers do and are dedicated to preserving its special attributes while making the brand more widely available and accessible on a broader scale." 

Siete started with a single almond flour tortilla sold in an Austin, TX co-op. Today, the Siete Foods portfolio includes a variety of authentic products, including Grain Free Tortillas, Enchilada Sauces, Taco Seasonings, Botana Sauces, Mexican Cookies, Vegan Beans, Grain Free Puffs, Tortilla Chips, Potato Chips, and Salsas at more than 40,000 retailers.  

"Today marks a defining moment in Siete's journey and an exciting chapter of growth and expansion for our brand," said Miguel Garza, CEO and co-founder of Siete Foods. "When our family founded Siete 10 years ago, it was with a heartfelt mission: to share the beauty of our Mexican-American heritage and Latino culture with the world, creating foods that everyone can enjoy, love, and feel connected to. The overwhelming support and passion we've seen – from the love for our products to the celebration of this milestone for Latino entrepreneurship – have profoundly inspired us. As we join PepsiCo, my family and I are committed to honoring, amplifying, and continuing to build the Siete brand and welcoming even more people to join us at the table." 

About the Author

Kristen Kazarian

Managing Editor

Kristen Kazarian has been a writer and editor for more than three decades. She has worked at several consumer magazines and B2B publications in the fields of food and beverage, packaging, processing, women's interest, local news, health and nutrition, fashion and beauty, automotive, and IT.

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