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New Kellogg’s Product Line Showcases Powdered Milk

Image courtesy of Kellogg Co. Kelloggs_Instabowls.jpg
The cereal maker’s new Instabowls single serve products allow consumers to mix cold water with “instantized milk” for an on-the-go treat.

American food firm Kellogg Co. released a new line of single serve cereal bowls this month that features powdered milk as a star ingredient. Kellogg’s Instabowls products allow consumers to mix cold water with “instantized milk” to enjoy a quick, on-the-go serving of Frosted Flakes, Froot Loops, Apple Jacks or Raisin Bran Crunch.

“In recent years, there has been a huge trend toward portability for food, especially as busy schedules and life’s everyday curveballs prevent traditional sit-down meals,” Chris Stolsky, marketing director for Kellogg Co., said in a release. “We created Instabowls as an easy solution for the ‘anytime cereal break’ so you can now bring your favorite Kellogg’s cereals with you wherever life takes you and not have to worry about milk, dishes, or clean-up.”

The products are currently available at Walmart stores at a retail price of $1.98 per bowl. Additional retailers will begin carrying Instabowls in the near future.

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