Nestle Buys Personalized Vitamin Firm PersonaNestle Buys Personalized Vitamin Firm Persona

Swiss food and beverage giant Nestle announced plans Thursday to purchase personalized vitamins and supplements firm Persona to expand the firm’s nutritional science assets. When the transaction closes, the business will be operated by the Nestle Health Science (NHSc) company Atrium Professional Brands. 

“Persona’s expertise in personalized nutrition brings a new dimension to the growing Nestle Health Science portfolio,” Greg Behar, chief executive officer of Nestle Health Science, said in a company press release. “There’s increasing interest in personalization among consumers and with this acquisition, we will be bringing together the technology of Persona and the trusted Atrium Professional Brands’ vitamins and supplements.”

Proprietary technology developed by Personal enables the firm to create a customized nutritional assessment of individual consumers based on lifestyle, history, and individual needs. Nestle said the firm’s assessments will help Atrium’s healthcare staff to provide better recommendations to patients. 

“Nestle Health Science’s deep knowledge and research into science-based nutritional health solutions and Atrium’s expertise in leading free-form supplement brands are a natural fit for accelerating growth,” said Jason Brown, co-founder and chief executive officer of Persona, in a statement. “We will bring consumers and healthcare practitioners the finest personalized nutrition program available while continuing to expand delivery of high-quality personalized daily vitamin and dietary supplement packs direct to consumers’ doorsteps through our online subscription service.”

The products will be available in the U.S. 

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