Nestlé Moves Toward Paper-Based Packaging

Across all brands, the CPG giant is furthering efforts toward more sustainable packaging solutions, including its new paperboard canisters.

Kristen Kazarian, Managing Editor

September 5, 2024

2 Min Read
Nestlé's Vital Proteins brand line.
Nestlé has already made strides in recent changes to paper packaging, including the Vital Proteins brand line.Nestlé

As part of Nestlé’s continuous efforts toward more sustainable packaging solutions, the company is launching paper-based innovations across major brands.

Recently Nestlé introduced paperboard canisters for its Vital Proteins brand in the US. This packaging material and design change results in a 90% plastic reduction from previous packaging. Developed by experts at the R&D center for Nestlé Health Science in Bridgewater, NJ, in collaboration with external partners, the new canister has a proprietary coverlid that is rigid and tight. It allows for easy opening and closing of the canisters and is leak and spill-proof, as well as durable for everyday usage.

Additionally, Nestlé’s global R&D network is working alongside external partners and suppliers to develop the next generation of high barrier paper packaging solutions across product categories.

"When developing paper packaging, we consider each product’s sensitivity to external elements such as oxygen, temperature and moisture. Starting with less sensitive products, Nestlé’s paper packaging journey started in confectionery including Smarties and KitKat and is now advancing to product categories such as coffee which require higher barrier protection.," said Gerhard Niederreiter, head of Nestlé’s Institute of Packaging Sciences.

Check out some of Nestlé's packaging developments in this video:

In the UK, Nestlé recently introduced a high-barrier paper refill pack for Nescafé. This refill paper packaging solution allows consumers to replenish their glass Nescafé jars at home without having to compromise on product freshness or quality. This reduces packaging weight by 97 percent and the paper packaging can be recycled in the local paper waste stream.

In addition, the Nescafé Cappuccino range in Europe now has new packaging featuring a paper-body instead of the previous plastic can. It is fully recyclable in the paper waste stream across Europe, where this packaging format is available in different product varieties.

About the Author

Kristen Kazarian

Managing Editor

Kristen Kazarian has been a writer and editor for more than three decades. She has worked at several consumer magazines and B2B publications in the fields of food and beverage, packaging, processing, women's interest, local news, health and nutrition, fashion and beauty, automotive, and IT.

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