Company retains its emerging market gum business

Powder Bulk Solids Staff

December 19, 2022

1 Min Read
Logo_MONDELEZ.jpeg
Mondelēz International has agreed to sell its developed-market gum business in the US, Canada, and Europe to Perfetti Van Melle Group.Image courtesy of Mondelēz International Inc.

Mondelēz International has agreed to sell its developed-market gum business in the US, Canada, and Europe to Perfetti Van Melle Group, a leading European gum and confectionery maker for a headline purchase price of $1.35 billion.

The divestiture advances the company’s portfolio reshaping strategy, for greater focus on growth and reinvestment in its core chocolate, biscuit, and baked snacks categories.

The sale includes manufacturing facilities in Rockford, IL and Skarbimierz, Poland and the gum brands Trident, Dentyne, Stimorol, Hollywood, V6, Chiclets, Bubbaloo, and Bubblicious in the US, Canada, and Europe, as well as the European candy brands Cachou Lajaunie, Negro, and La Vosgienne. Mondelēz International will continue to operate its gum business outside the US, Canada, and Europe, led by Stride in China, as well as all of its other candy brands and products.

“As we continue progressing our Vision 2030 focus and acceleration strategy, doubling down on our core snacking categories, we are pleased to transition our developed market gum business to a values-led, family-owned company whose portfolio is a strategic fit, and where our brands and people can thrive,” said Dirk Van de Put, chairman and CEO, Mondelēz International.

The acquisition complements Perfetti Van Melle's portfolio, which includes brands like Mentos, Chupa Chups, and Alpenliebe.

“Perfetti Van Melle will be an excellent home for the management team and employees of Mondelēz International’s gum business in North America and Europe,” said Egidio Perfetti, chairman of Perfetti Van Melle Group. 

“We have long admired the product and brand portfolio of the gum business and look forward to combining them with the Perfetti Van Melle brand family,” said Daniele Perfetti, vice chairman of Perfetti Van Melle Group. 

The transaction, is expected to close in late 2023.

About the Author(s)

Powder Bulk Solids Staff

Established in 1983, Powder & Bulk Solids (PBS) serves industries that process, handle, and package dry particulate matter, including the food, chemical, and pharmaceutical markets.

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