M&M's Named Most Trusted Confectionery Brand

Here are the others in the Top 10 overall.

Kristen Kazarian, Managing Editor

June 17, 2024

2 Min Read
M&M's ranks as a top most trusted brand in US
M&M's color candy-coated chocolates have been a staple in the candy space since 1941.Stephen Chernin / Stringer/Getty Images North America

M&M'S, part of Mars Inc., is the leading confectionary brand named in the 2024 Morning Consult Most Trusted Brand report. The annual report spotlights standout organizations that have earned the reputation of consumer trust.

"It is an honor to have M&M'S recognized as one of the most trusted brands among consumers," said Gabrielle Wesley, chief marketing officer, Mars Wrigley North America. "This recognition is a true testament to our efforts in preserving the iconic integrity of the M&M'S brand while ensuring it is still relevant for today's consumers. At Mars Wrigley, we not only inspire moments of everyday happiness, but we also find ways to make positive societal impact by building brands that consumers trust across generations."

For several years, M&M'S has built on its purpose of creating a world where everyone feels they belong by creating impactful acts designed to ensure relevancy, engage brand fans, and pique interest among all generations.

Morning Consult's Most Trusted Brands report is based on surveys of US adults, with brands ranked by a net trust score. The methodology ranks M&M'S as one of the most trusted brands among all overall consumers, both men and women. There were 118 brands included across 14 rankings in the survey.

M&M'S chocolate candies have been around since 1941. The snack-sized pieces of chocolate in a colored candy shell are instantly recognizable all over the globe. M&M'S come in Milk Chocolate, Peanut, Dark Chocolate, Almond, and Peanut Butter.

Overall, Band-Aid and UPS are once again America’s two most trusted brands. This is the third consecutive year Band-Aid was seen as the most trusted brand in the country.

Google came in as the third most trusted brand in the US, followed by Lysol, Dove, Amazon, Colgate, Kleenex, The Home Depot and USPS, rounding out the top 10.

About the Author(s)

Kristen Kazarian

Managing Editor

Kristen Kazarian has been a writer and editor for more than three decades. She has worked at several consumer magazines and B2B publications in the fields of food and beverage, packaging, processing, women's interest, local news, health and nutrition, fashion and beauty, automotive, and computers.

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