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Kellogg Company Opens New Design Studio

TAGS: News Business
Image courtesy of Kellogg Co. Design_Studio_KELLOGG.JPG
Innovation suite is key part of Kellogg’s efforts to further strengthen innovation pipeline and capabilities

Kellogg Co. is opening a new design studio for employees. The 40,000-sq-ft studio is the final piece of the company’s innovation suite at the Kellogg Institute for Food & Nutrition Research (WKKI) on its Battle Creek headquarters campus. WKKI also includes the world-class Center for Sensory and Consumer Discovery, Kellogg Center for Culinary Innovation, and Innovation Engine Room.

“Innovation is the lifeblood of Kellogg and an important driver of our growth,” said Nigel Hughes, senior vice president of innovation and research and development at Kellogg Co. “We like to say innovation breathes fire into our vision and purpose as a company. I’m excited for our teams to use this world-class facility to create the future of food.”

The design studio opening follows the 2019 opening of the Kellogg Center for Culinary Innovation, just down the hallway. The new studio will further accelerate Kellogg’s ability to innovate and includes collaboration space reserved for innovation projects, a prototyping workshop and a virtual reality hub with floor-to-ceiling LED monitors so teams can see in 3D how innovations might come to life on actual store shelves. It is wired for remote collaboration so colleagues working from home and around the world can participate in projects virtually.

“Our innovation suite gives us a dedicated home for experimentation, from ideation all the way to execution. It gives our teams the opportunity to get fully immersed in their projects for extended amounts of time,” said Hughes. “These new capabilities will help us continue strengthening the innovation we deliver in 2021 and beyond, even at a time when many of us are working remotely.”


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