Jack Daniels' Parent Company Closing Plant, Laying Off HundredsJack Daniels' Parent Company Closing Plant, Laying Off Hundreds
Spirits company Brown-Forman is closing its barrel-making plant in Louisville, KY.

Spirits giant Brown-Forman Corp. is reducing its global workforce by about 12% and closing its barrel-making plant in Louisville, KY, AP News reported.
The actions are projected to produce about $70 million to $80 million in annualized cost savings, a portion of which is expected to be reinvested as part of the company’s growth strategy, said Louisville-based Brown-Forman, whose flagship brand is Jack Daniel’s Tennessee Whiskey.
The company’s cooperage, where barrels are made to store and age its spirits, will close by April 25, 2025, affecting about 210 hourly and salaried employees, it said. The closure is part of the overall 12% reduction in the company’s 5,400-employee global workforce. Laid-off workers will receive severance, outplacement services and other benefits, the company said.
Brown-Forman said it will source barrels from an external supplier and expects to receive more than $30 million from selling cooperage assets. The company established its own cooperage in 1945, raising barrels and honing the craft of using wood to create distinct flavor characteristics to bourbon.
Brown-Forman has been based in Louisville for 155 years. Its brands include Jack Daniel's, Woodford Reserve, Herradura, el Jimador, Korbel, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers' Craft. Brown-Forman has operations in 170 countries around the world.
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