Sales of confectionary products during the Halloween season hit a record high in 2021 as Americans embraced the fall holiday in force after months of pandemic shutdowns and interruptions to daily life. Spending on Halloween is expected to remain high this year despite rising inflation and the persistent impacts of COVID-19.
America’s favorite spooky holiday traditionally drives sales of confectionary products, but manufacturers of chocolates and candy have been challenged by a variety of issues, from cost input inflation to staffing challenges, over the course of the pandemic. Hershey’s chief executive officer Michelle Buck told analysts this summer that the chocolate and snacks maker “will not be able to fully meet consumer demand” during this year’s Halloween season because Russia’s war against Ukraine made obtaining ingredients more difficult.
Click further to see five figures that illustrate the state of the US confectionary market as this year’s All Hallows’ Eve nears.