Hain Celestial Sells Snack Brand to Our Home

Hain Celestial Group announced that it has completed the sale of its ParmCrisps snack brand to independent snacks company, Our Home.

The transaction further optimizes Hain's better-for-you portfolio and streamlines its supply chain to drive greater operational efficiency and margin expansion.

"By divesting ParmCrisps, we can continue to prioritize driving market reach and category scale of our core better-for-you brands," said Wendy Davidson, Hain Celestial Group president and CEO. "This transaction further simplifies our better-for-you portfolio and streamlines our supply chain for operational efficiency and margin expansion."

Just last week, Campbell Soup Co. sold its Pop Secret popcorn brand to Our Home, which it gained in 2018 as part of its $6.1 billion acquisition of Snyder's-Lance.

Earlier this year, Hain announced strategic actions to advance the company's Hain Reimagined transformation by focusing on accelerating growth in key brands across snacks, baby and kids food, beverages, meal prep and personal care, and simplifying its global operating footprint. These efforts have included the sale of cookie brand Thinsters and the Queen Helene personal care brand, along with sub-category exits across its product portfolio.

With the sale of ParmCrisps, Hain said it will reduce its manufacturing footprint and co-manufacturer network while also streamlining its vendor base.