Powder & Bulk Solids is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

15030080270_d8e3c9463a_o.jpg Image courtesy of General Mills

General Mills Debuts First Keto Friendly Products

The food company is delving into the fast-growing keto food market with the introduction of a new snack product line.

American food firm General Mills is wading into the ketogenic foods market with the introduction of its new keto friendly snack product line :ratio, the company announced Tuesday.

The :ratio line includes yogurt cultured dairy snacks and crunchy bars. By using certain ingredients, General Mills was able to create products with only 2g of net carbs and 1g of sugar per serving.

“In launching :ratio’s keto friendly products, we want to ensure that convenient, delicious snack options are available for various lifestyles and dietary choices,” Tsubasa Tanaka, director of marketing for General Mills, said in a company release. “No matter what individual goals are, we hope :ratio’s crunchy bars and dairy snacks can be an enjoyable snack swap that people look forward to and feel good about reaching for while working towards their goals.”

:ratio’s dairy snacks come in five flavors, including strawberry, coconut, vanilla, mango, and black cherry. The snack bars come in lemon almond and toasted almond flavors.

General Mills’ new line is available in the US through retailers or online.

The market for keto products is expected to grow by 5.5% over the next seven years, according to research cited by the company. 

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.