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General Mills Debuts First Keto Friendly Products

The food company is delving into the fast-growing keto food market with the introduction of a new snack product line.

Powder Bulk Solids Staff

September 15, 2020

1 Min Read
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Image courtesy of General Mills

American food firm General Mills is wading into the ketogenic foods market with the introduction of its new keto friendly snack product line :ratio, the company announced Tuesday.

The :ratio line includes yogurt cultured dairy snacks and crunchy bars. By using certain ingredients, General Mills was able to create products with only 2g of net carbs and 1g of sugar per serving.

“In launching :ratio’s keto friendly products, we want to ensure that convenient, delicious snack options are available for various lifestyles and dietary choices,” Tsubasa Tanaka, director of marketing for General Mills, said in a company release. “No matter what individual goals are, we hope :ratio’s crunchy bars and dairy snacks can be an enjoyable snack swap that people look forward to and feel good about reaching for while working towards their goals.”

:ratio’s dairy snacks come in five flavors, including strawberry, coconut, vanilla, mango, and black cherry. The snack bars come in lemon almond and toasted almond flavors.

General Mills’ new line is available in the US through retailers or online.

The market for keto products is expected to grow by 5.5% over the next seven years, according to research cited by the company. 

About the Author(s)

Powder Bulk Solids Staff

Established in 1983, Powder & Bulk Solids (PBS) serves industries that process, handle, and package dry particulate matter, including the food, chemical, and pharmaceutical markets.

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