Ferrero Group Acquires Protein Snack CompanyFerrero Group Acquires Protein Snack Company

The acquisition of Power Crunch further supports Ferrero's expansion in the better-for-you product category.

Kristen Kazarian, Managing Editor

January 24, 2025

1 Min Read
Power Crunch products
Power Crunch products include protein wafer bars, whey protein powder, and protein crisps. Ferrero Group

Ferrero Group has signed an agreement to acquire Power Crunch from Bio-Nutritional Research Group Inc. Founded in 1996, Power Crunch has seen strong growth recently driven by its portfolio of protein snacks, including wafer bars and high-protein crisps, which launched in 2024.

"We're thrilled to welcome Power Crunch to the Ferrero family and our ever-expanding portfolio of products in the U.S.," said Michael Lindsey, president and chief business officer of Ferrero North America. "The quality craftsmanship and thoughtful investment Ferrero applies to our portfolio has driven our success across categories. We look forward to applying the same formula to the better-for-you category, starting with the distinctive products produced by the exceptional Power Crunch team."

As part of the transaction, Ferrero also will take over an office site in Irvine, CA, with approximately 50 employees joining the Ferrero Group in North America. 

This acquisition is another step of expansion in Ferrero's better-for-you product category. The Italian sweet packaged food company acquired FULFIL in 2022 and Eat Natural in UK in 2020. It also is the latest in a series of acquisitions growing Ferrero's footprint in the US, following the integration of everyday chocolate brands Butterfinger, Baby Ruth, and CRUNCH, as well as cookie brands Keebler, Famous Amos, and Mother's. And Iowa-based ice cream company Wells Enterprises joined Ferrero Group in 2022.

About the Author

Kristen Kazarian

Managing Editor

Kristen Kazarian has been a writer and editor for more than three decades. She has worked at several consumer magazines and B2B publications in the fields of food and beverage, packaging, processing, women's interest, local news, health and nutrition, fashion and beauty, automotive, and IT.

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