Ferrero CEO to Serve as Chair of National Confectioners Association

Ferrero North America CEO and president Paul Chibe was appointed to the role of chairman of the NCA Board of Trustees.

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Chocolate and candy manufacturing trade organization The National Confectioners Association (NCA) announced Wednesday that Paul Chibe, president and chief executive officer of Ferrero North America, was named as chairman of its Board of Trustees. The role’s two-year term commences immediately.

“The future of the confectionery industry remains bright, and it is important to have a strong and thoughtful leader like Paul as Chair of the NCA Board for the next chapter of our journey,” John Downs, NCA president and CEO, said in a release. “I am grateful for Paul's engagement, energy and commitment and I look forward to working with him and the full NCA Board to continue to execute our strategic plan ‘Thrive in 2025.’”

Chibe has worked in the confectionery and consumer products industries for three decades. In his current position at Ferrero North America, the executive leads the firm’s brands and business in the US, Canada, and the Caribbean and oversees the company’s innovations and expansions in the region.

Before joining Ferrero, Chibe was chief marketing officer for Anheuser-Busch InBev, where he helped to launch the Bud Light Platinum and Rita brands. He also worked for Wrigley for over a decade in senior marketing positions supporting its gum and mint brands.

“Since the outset of COVID-19, the confectionery category has shown incredible resilience and we’ll emerge from this challenging time even stronger,” Chibe said in a statement. “As a category and industry, we have an instrumental role to play as we move towards economic recovery and I look forward to working alongside my industry colleagues and the NCA team to advocate on behalf of our businesses, consumers, and communities in which we operate.”

NCA also announced additional appointments to its Board of Trustees. Barry Rosenbaum, President of Nassau Candy Distributors, assumed the role of Vice Chairman of the NCA Board. And six industry representatives will join the Board, including:

  • Sarah Atkinson, Atkinson Candy Company

  • Lisa Brasher, Jelly Belly Candy Company 

  • John Brooks, Jr., Adams & Brooks

  • Julia Birnn Fields, Birnn Chocolates of Vermont

  • Troy Parris Pearley, Divine Chocolate

  • Rachel Sweet, Sweet Candy Company

The organization has over 550 member companies.

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Established in 1983, Powder & Bulk Solids (PBS) serves industries that process, handle, and package dry particulate matter, including the food, chemical, and pharmaceutical markets.

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