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Eat Just Lays Off Staff, Announces New Products

Image courtesy of Eat Just Inc. Eat Just cuts staff
Last week, Eat Just cut staff from its Just Egg division, and announced today it is introducing new products this spring.
Eat Just, maker of plant-based eggs, announced 18% of staff will be laid off one week before announcing new products this spring.

Plant-based egg company Eat Just laid off 18% of its staff (about 45 workers) last week. This week, the company announced it will be introducing its newest products this spring. 

The cuts were in the Just Egg division only, a spokesperson for the food maker said in an email. The company had 260 employees before the layoffs.

The layoffs did not include factory workers making Just Egg, and most layoffs were in the US. They are part of an effort to reduce expenses and get Eat Just’s egg products closer to profit, the company spokesman said. 

Announced yesterday, the company plans to introduce this spring its newest product innovation that puts convenience at the forefront with breakfast that’s ready in minutes. The frozen meals feature vegetables mixed with JUST Egg, and is one of the only fully plant-based breakfast options available at major retailers. 

In January, the brand achieved its highest household penetration since launching nearly four years ago. JUST Egg’s unit velocity in retail is higher than it has ever been, and prices have remained relatively stable. 

The same month, Just Egg partnered with convenience retailer 7-Eleven Canada to carry its first plant-based breakfast sandwiches.

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