Conagra Acquires Meat Sticks Brand

Conagra Brands has acquired Sweetwood Smoke & Co., maker of FATTY Smoked Meat Sticks.

Sweetwood was founded in 2010 by Under Armour apparel company co-founder and CEO Ryan Wood. He acquired a small family cattle ranch and the idea of creating a healthy, protein-packed snack was born.

FATTY meat sticks are said to be the largest available throughout the country. They are made with hickory smoke, packed with grass-fed beef, antibiotic-free pork, are low in sugar, contain no MSG and are gluten free.

Conagra already owns the famous Slim Jim meat snacks as well as Duke's meat snacks, which are short sausages in a variety of flavors and a Tall Boy product.

"The acquisition of FATTY Smoked Meat Sticks is another step in reshaping our portfolio for faster growth," said Sean Connolly, president and CEO of Conagra Brands. "Adding a premium brand such as FATTY to our growing, better-for-you snack portfolio is consistent with our strategic focus on the snacking and frozen categories."

FATTYs are sold nationwide in more than 80,000 convenience, grocery, club, and specialty stores.