Prater Industries, a global leader in particle processing equipment, has officially launched a new website and corporate identity.
“The new website and brand update are an outward reflection of the company’s internal focus on continuous improvement,” said Pete Hinzy, Prater vice president and general manager.
Prater’s emphasis is to maximize operational flow, streamline production, and consolidate Prater’s market advantages into an integrated brand and progressive identity. As an integral part of promoting that new brand identity, Prater’s website offers a modern, mobile-friendly design with easy-to-navigate functionality.
Product pages offer photos, videos, tech specs, and case studies highlighting Prater’s technical expertise for a variety of processing applications. A quoting feature is being developed for the second phase of website development, to make it easier for potential customers to anticipate their equipment needs and research the effectiveness of upgrading their process.
“An intuitive and user-friendly website will never replace the direct, responsiveness of our great sales and service team, but making more information available and enhancing the customer’s experience is the goal of the new website,” said Hinzy.
The new Prater website also provides social media integration and direct links to Prater’s LinkedIn, Facebook, Twitter, Google+, and YouTube pages, where company and product updates appear on a regular basis.
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