Food and beverage manufacturer Clif Bar & Company has tapped Sally Grimes, who formerly served as the leader of Tyson Foods’ Prepared Foods business, as its new chief executive officer effective June 1, the company announced in a release Thursday.
She will replace the current co-CEOS and owners Gary Erickson and Kit Crawford.
“Growth has a broader meaning at Clif Bar. To us, it’s an opportunity to take care of people, be of service to our communities and help build a more equitable and sustainable food system,” said Ericson in a statement. “Sally’s passion for what makes Clif unique will benefit our company culture and her track record for innovative thinking will help take us to the next level.”
Erickson and Crawford will remain on the company’s board. The company was launched about three decades ago by Erickson and continues to be family and employee owned.
“I am honored to join this extraordinary company at a time when people are looking to brands to lead by example, something Clif Bar has been doing for nearly 30 years,” Grime said in the release. “Clif is in a unique position to not only innovate, but also drive meaningful change in our food system. Their focus on the long game is inspiring and offers endless potential. I can’t wait to get started.”
During Grimes’ tenure as group president at Tyson, she the $10 billion business to achieve record growth. She has also occupied senior leadership roles at Kraft Foods, Newell Rubbermaid, and The Hillshire Brands Company.