The North American affiliate of German chemical giant BASF SE, BASF Corp., recently named Michael Heinz as its new chairman and chief executive officer. The role became effective on June 1, the company said in a release.

“I am eager to take over responsibility for one of BASF’s major markets and to further develop our strong presence in the North American region,” Heinz said in a statement. “Given my experience with BASF in the United States, I am honored by this appointment as it allows me to lead an outstanding team and, at the same time, return to a country that feels like a second home to me.”

During his nearly 40 year tenure with BASF, Heinz has spent over a decade in leadership positions in the US. He has also led BASF’s activities in Mexico and Ecuador, was in charge of the firm’s Crop Protection division and oversaw the integration of two major acquisitions, Ciba AG and Cognis GmbH.

In 2011, Heinz joined BASF SE’s Board of Executive Directors. He will continue to serve on the board, where he will remain responsible for BASF’s global Chemicals and Materials business segments and the South America region.

Heinz is replacing Wayne T. Smith, who led the business for six years.