Celanese Partnership Offers Sustainable Paint ProductsCelanese Partnership Offers Sustainable Paint Products

Celanese Corp. and Cloverdale Paint are partnering to produce sustainable paint products, leveraging Celanese carbon capture and utilization (CCU) technology.

Celanese offers an approach for converting waste emissions into renewable feedstocks through CCU. The technology takes industrial CO2 emissions that would otherwise be emitted into the atmosphere and applies hydrogen to chemically convert the captured CO2 into a methanol building block which makes up part of vinyl acetate-based emulsions used as a raw material in the manufacturing of paints.

This process reduces input fossil fuels, promotes a circular economy, and significantly reduces carbon emissions compared to traditional processes. CCU and fossil-fuel based feedstocks are commingled but accurately tracked through mass balance accounting, fostering transparency and accountability around sustainable content.

“Partnering with Celanese is a significant step forward not just for Cloverdale Paint, but the paint industry as a whole," said Darrin Noble, president and chief operating officer, Cloverdale Paint.

Cloverdale Paint’s collaboration with Celanese leverages both companies’ commitments to sustainability and innovation. The collaboration is expected to use more than 1 million pounds of CO2 emissions per year in products Cloverdale Paint manufactures.

Related:EPA & OSHA Partner on Chemical Safety to Protect Workers

“We are pleased to collaborate with Cloverdale Paint and harness the power of CCU to accelerate low-carbon options across an industry that plays a critical role in everyday life,” said Kevin Norfleet, global sustainability director, Acetyls, Celanese. “This illustrates just one example of the potential opportunity from CCU as a strong option to reduce the carbon footprint of products while also creating a more circular economy."

Check out this video on the carbon capture and utilization technology: