Kraft Heinz Appoints New President of West and East Emerging MarketsKraft Heinz Appoints New President of West and East Emerging Markets

Marcel Regis will lead the Kraft Heinz business in Latin America, Eastern Europe, the Middle East, and Africa.

Kristen Kazarian, Managing Editor

January 17, 2025

2 Min Read
Marcel Regis
Marcel Regis, the new president of West and East Emerging Markets at Kraft HeinzThe Kraft Heinz Co.

The Kraft Heinz Co. has appointed Marcel Regis as president, West and East Emerging Markets, effective February 3, 2025. Based in Brazil, he will lead the Kraft Heinz business in Latin America, Eastern Europe, the Middle East, and Africa, which is one of the business Zones the company created in 2024.

He will take over the role from Bruno Keller, who will depart Kraft Heinz on March 7 after a transition period. Keller has been with Kraft Heinz for more than 11 years and has played a critical role in the company transformation, holding roles including president, Latin America, and president, Canada.

“Marcel is a proven leader with extensive international experience helping transform and grow businesses across the consumer goods industry,” said Carlos Abrams-Rivera, CEO at Kraft Heinz. “Emerging Markets is one of our three Growth Pillars, and Marcel has the experience, mindset and vision that we need to accelerate growth in critical markets around the world.”

Regis joins Kraft Heinz from Loft, a technology company serving Latin America. He previously spent 25 years at Anheuser-Busch InBev, working across their Retail and Away From Home businesses.

He has been chief operating officer at Loft since July 2022. Previously he held several roles at Anheuser-Busch InBev, lastly as president of Colombia, their fifth largest market. Regis was also president of South Africa, after the South African Breweries (SABMiller) integration. He also held earlier roles including the role of global vice president for the Commercial Integration of SABMiller, and the role of Non-Alcoholic Beverages vice president in Brazil.

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"It is an honor to join Kraft Heinz at such a pivotal time for the company and with the mission to help spark new levels of growth in Emerging Markets," said Regis. "Kraft Heinz is an iconic food company and I’m drawn to the Company Dream - To be the leader in elevating and creating food that makes you feel good. I look forward to working with the team to help build the next chapter of growth for Kraft Heinz.”

About the Author

Kristen Kazarian

Managing Editor

Kristen Kazarian has been a writer and editor for more than three decades. She has worked at several consumer magazines and B2B publications in the fields of food and beverage, packaging, processing, women's interest, local news, health and nutrition, fashion and beauty, automotive, and IT.

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