Freshpet Announces New COO

Freshpet Inc. has named Nicki Baty as chief operating officer, effective Sept. 1, 2024. She takes the role as Scott Morris, Freshpet co-founder and former COO, becomes president.

Baty spent nearly 20 years at Colgate-Palmolive where she most recently served as president and general manager of Hill’s Pet Nutrition US. She has deep experience in driving transformative growth initiatives and leading businesses across multiple international markets.

"Freshpet is changing the pet food industry, and we intend to continue our rapid growth. Nicki brings us a proven track record of scaling a large business, a commitment to animal health and wellbeing, and broad international experience that will support our efforts to accomplish our goals. We are excited to welcome Nicki to the team to help take us to the next level as a multi-billion-dollar organization,” said Billy Cyr, Freshpet’s CEO. “Nicki has demonstrated success in areas that we have identified as future Freshpet opportunities for growth, and we believe she will be a great addition to the team to help us build on our solid momentum.”

Morris built and created Freshpet’s original products, brands, and marketing model. Continuing in his role as president and co-founder, he will be responsible for developing the future of Freshpet’s product portfolio, starting from ingredients to a reimagined consumer proposition utilizing next-generation manufacturing technologies.

“I have been fortunate to work with Nicki over the past two years on industry initiatives. I am thrilled she is joining Freshpet. My entrepreneurial skills and Nicki’s demonstrated ability to build organizational capability are an unbeatable combination. Working together as part of the talented team we have developed will help Freshpet reach its full potential,” said Morris.

“The team have built Freshpet into an incredible business, pioneering fresh pet food in the US, and transforming the category. Many households in the US are now Freshpet shoppers, and I believe there is terrific runway to scale the business,” said Baty.