Campbell's Promotes Insider to Head of Meals & Beverages DivisionCampbell's Promotes Insider to Head of Meals & Beverages Division

Risa Cretella joined Campbell’s in March 2024 following the acquisition of Sovos Brands as senior vice president and general manager of Distinctive Brands, a business unit within the Meals & Beverages Division.

Kristen Kazarian, Managing Editor

January 23, 2025

1 Min Read
 Risa Cretella
Risa Cretella is the new executive vice president and president of Meals & Beverages at Campbell'sBusinesswire

The Campbell’s Co. has appointed Risa Cretella as executive vice president and president of Meals & Beverages, effective Feb. 1, 2025. She will become a member of the company’s Operating Committee and a Corporate Officer.

Cretella joined Campbell’s in March 2024 following the completion of the acquisition of Sovos Brands Inc. as Senior Vice President and General Manager of Distinctive Brands, a business unit within the Meals & Beverages division. She will now lead the Meals & Beverages division and its advantaged portfolio of leadership brands including Campbell’s, Chunky, Pace, Pacific Foods, Prego, Rao’s, Swanson, and V8 across soup, simple meals, and beverages in retail and foodservice in North America.

“Risa is a phenomenal and accomplished leader with a strong record of driving financial and marketplace growth,” said Mick Beekhuizen, incoming president and CEO. “Since joining Campbell’s, she has been instrumental in the successful integration of Sovos Brands, while continuing the momentum of the business. Risa’s proven ability to deliver business results and build high-performance teams makes her the right person to lead our Meals & Beverages division as we continue to transform and grow our categories.”

With nearly 25 years in the food industry, Cretella has extensive experience in general management, marketing and sales. At Sovos Brands, she was executive vice president, general manager of the Rao’s brand for six years, leading it to become a nearly $1 billion brand. During her final year at Sovos, Cretella took on the additional responsibilities of chief sales officer. Prior to Sovos, Cretella spent five years at Pinnacle Foods in senior marketing roles, including as senior vice president of Marketing of its frozen food business, with the $1 billion Birds Eye brand. Previously, Cretella spent more than a decade at The J.M. Smucker Co. in marketing and sales roles.

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About the Author

Kristen Kazarian

Managing Editor

Kristen Kazarian has been a writer and editor for more than three decades. She has worked at several consumer magazines and B2B publications in the fields of food and beverage, packaging, processing, women's interest, local news, health and nutrition, fashion and beauty, automotive, and IT.

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