Barry Callebaut Appoints President of North America

Natasha Chen has been appointed president of North America of the Barry Callebaut Group, effective September 16, 2024. She succeeds Ben De Schryver who has decided to leave the company to pursue other opportunities.

Chen will oversee the North America business across the US, Mexico, and Canada.

"We are delighted to welcome Natasha to Barry Callebaut. She is a skilled international leader with a deep understanding of the North American market, digitalization and sustainability, which will be instrumental for us to create a more impactful service for our North American customers. With her extensive experience in taking customer focus to the next level and transforming businesses, Natasha will be invaluable as we strive to create the best chocolate solutions and services for our customers," said Peter Feld, Group CEO, Barry Callebaut.

An American national, Chen has a strong history of driving growth and providing excellent service to her customers. She brings extensive US and international leadership experience in both B2B and B2C environments.

Most recently, she led the Global Healthcare division at Ecolab, a global B2B sustainability company specializing in water, hygiene, and infection prevention solutions. Prior to that, she spent more than two decades at Colgate-Palmolive, where she occupied various business management and marketing roles across three regions and different geographies.