Mondelez Expands Sweet Baked Goods PortfolioMondelez Expands Sweet Baked Goods Portfolio

Chocolate, confectionery and snack foods firm Mondelez International said Tuesday that it is taking on a “significant” majority interest in North American sweet baked goods producer Give & Go, strengthening the company’s snacking portfolio. 

“Our ambition is to lead the future of snacking by offering consumers a broad range of snacks in key growth channels and categories,” Glen Walter, executive vice president and president, North America for Mondelez, said in a company press release. “Give & Go’s leading position in the large and fast-growing in-store bakery channel gives us a unique opportunity to expand into new, on-trend consumer spaces.”

Known for its “two-bite” brand and “Create-a-Treat” brand of cookie and gingerbread house decorating kits, Give & Go produces brownies, pastries, muffins, and cupcakes. The company was established in 1989.

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“Similar to our recent acquisitions of Perfect Snacks and Tate’s Bake Shop, this is yet another great example of our bolt-on acquisition strategy to establish foundations in faster growing snacking adjacencies,” said Walter. “We look forward to working with Joel Flatt and the entire Give & Go management team to build upon their strong success.”

The deal is expected to close by the second quarter of this year. 

In October 2019, Mondelez completed a CAD$40 million (about $30.6 million) project to install a new candy production line at its manufacturing facility in Hamilton, ON, Powder & Bulk Solids reported. The firm’s new line has a capacity of 11 million pieces of candy per day.

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