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Kroger Invests $17M to Expand Kentucky Distribution SiteKroger Invests $17M to Expand Kentucky Distribution Site

July 12, 2018

1 Min Read
Kroger Invests $17M to Expand Kentucky Distribution Site

Food retail firm The Kroger Co.plans to invest about $17 million to acquire new equipment and revamp technology at its Florence, KY distribution center, the Cincinnati, OH-based company announced in a press release this week. 

“This significant investment in the distribution facility and our associates will allow us to more efficiently reach our customers and help to deliver on new ways to shop with Kroger, as we redefine the grocery customer experience through Restock Kroger,” the firm’s vice president of supply chain and logistics, Frank Bruni, said in a statement. 

The addition of the machinery at the 674,000-sq-ft facility is part of Kroger’s efforts to increase its foothold in ecommerce and the digital space. Restock Kroger is an initiative announced by the retailer last October that aims to use data analytics to make consumer-centric decisions and expand its technological resources. 

Kroger said it intends to hire about 250 new workers to the site’s present headcount of 80. The facility opened in October 2017 and serves the eastern half of the U.S.

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