Kraft Heinz Selects New Leader for U.S. Zone

American food and beverage firm The Kraft Heinz Company said Wednesday that former Campbell Soup Company executive Carlos Abrams-Rivera will become president of its U.S. Zone on February 3. 

In his new role, Abrams-Rivera will report to chief executive officer Miguel Patricio and head all U.S. business operations, which is Kraft’s largest business across its footprint. Abrams-Rivera replaces Patricio, who has served as interim president of the U.S. Zone since he was appointed CEO in July 2019. =

“The U.S. represents the majority of our company’s overall business, so this is an enormously important role. I have every confidence that Carlos is the visionary leader we need to drive the U.S. business forward at this moment of transformation,” Patricio said in a company press release. “Carlos has successfully implemented a strategic approach to reinvigorating brands and has a strong track record of growing businesses with a consumer-first focus to consistently drive strong business results.”

Campbell Soup also issued an announcement on Wednesday noting that Abrams-Rivera is stepping down from his role as president of its Snacks division and the company is launching a search for his successor. During his tenure at Campbell Soup, he served as executive vice president and president of Campbell Snacks and president of Campbell’s Pepperidge Farm subsidiary.

Abrams-Rivera also has worked in various leadership positions at Mondelez International and Kraft Foods over the last decade.  

This month bakery products and ingredients manufacturer Dawn Foods announced that former Land O’ Lakes executive John Schmitz will join the company as President of North America

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