Godiva Creates New Baking Mixes Line with General Mills

June 3, 2019

3 Min Read
Godiva Creates New Baking Mixes Line with General Mills
Image courtesy of Godiva Chocolatier

Chocolate manufacturer Godiva Chocolatier rolled out a new line of premium baking mixes on Monday that are produced under a partnership with General Mills, the firm announced in a release. The new offerings represent Godiva’s first foray into baking products. 

Intended use in desserts by home bakers, the Godiva baking mixes – Molten Lava Cakes, Brownie Cheesecake Swirl, Raspberry Chocolate Torte, and Flourless Chocolate Torte – include 72% Dark Godiva chocolate callets. 

“When we started to create the premium baking mixes, we had to ensure that they were of the highest quality, so we knew that bringing on a partner, like General Mills, to do this was imperative,” said Godiva Chocolatier President of Americas Caroline Le Roch in a statement. “We are thrilled to have consumer create decadent desserts with their friends and family on behalf of Godiva.” 

The new line pays homage to the flavors of Godiva’s signature truffles and chocolate pieces, according to the company. General Mills’ Baking team worked with Godiva Executive Chef Chocolatier Thierry Muret to develop each baking mix product. 

“Godiva is an iconic brand known worldwide for its quality chocolate treats, and we are excited to pair our expertise in the baking mix category with their delicious chocolate through these new products,” Roger Galloway, business unit director for Baking at General Mills, said in the release. “In partnership with Godiva, we’re helping at-home bakers make impressive, decadent desserts to enjoy with their loved ones.”

A number of grocery store chains and retailers will sell the new Godiva baking mixes, including Walmart, Kroger, and Supervalu. 

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