General Mills Study Explores America’s Favorite Snacks

July 25, 2017

1 Min Read
General Mills Study Explores America’s Favorite Snacks
A General Mills study on U.S. snack preferences uncovered regional differences. Image courtesy of Flickr user Marco Verch

Minneapolis, MN-based General Mills and Box Tops for Education released the findings of a survey of more than 1000 American parents on July 20, revealing regional differences on snack preferences and family summer activities.

Granola and protein bars were found to be the most popular lunchtime snacks among those surveyed in the U.S. northeast, with 24% of respondents identifying the products as their favorites.

Chips, popcorn, crackers, and pretzels top snack popularity in the southern states, with 30% of respondents in the region identifying those products as their go to choices.

The majority of respondents in the Midwest (27%) said vegetables and fruits were their favorite snacks.

A 2014 global survey on snack preferences by Nielsen found that the world’s favorite snack option is fresh fruit, followed by chocolate. The business information firm found that salty snacks dominated sales in North America that year with $28 billion in sales.

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