General Mills Returns to Artificial Flavors and Colors in Trix

September 21, 2017

2 Min Read
General Mills Returns to Artificial Flavors and Colors in Trix
General Mills will again offer the original version of Trix cereal. Image courtesy of Flickr user armydre2008

After many critics blasted General Mills for shifting the formula of Trix cereal to all-natural colors and flavors, the Minneapolis-based food company will again offer the classic version of Trix that uses artificial colors and flavors.

While seemingly at odds with the food and beverage industry’s turn away from sugar-laden products and consumers’ growing preference for healthier eating, it seems the brand’s revamp just didn’t jive with many Trix lovers.

“Our Trix fans have been calling us, e-mailing us and reaching out to us on social media asking if we could consider bringing back the original formulation of Trix cereal with its vibrant colors,” the company said in a statement Thursday published by the Minneapolis Star-Tribune. “Consumers have differing food preferences, and we heard from many Trix fans that they missed the vibrant colors and the nostalgic taste of the classic Trix cereal.”

Powder & Bulk Solids reported this May that the outrage on the new, “healthy” version of Trix was particularly noticeable on social media.

"I def miss the #Trix cereal of my childhood. THEN NOW," tweeted Cameron Jones (@Para_Mystery), including a photo offering a side-by-side comparison of the products. Another person posted a picture of box of original Trix, commenting, "This is what Trix should've remained as @GeneralMills. You think ruining a childhood classic will make healthy people eat Trix?"

General Mills pledged to remove artificial flavors and colors from its cereal products in June 2015, aiming to use natural ingredients in 90% of its brands by the end of 2016. At the time of the company's announcement, about 60% of the company's cereals were made without artificial flavors and colors.

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