Flowers Foods Names Chief Transformation Officer

Heeth Varnedoe has been promoted to chief transformation officer at Flowers Foods Inc.

Powder Bulk Solids Staff

December 11, 2020

1 Min Read
Heeth_Varnedoe_FLOWER_FOODS.jpg
Image courtesy of Flower Foods Inc.

Flowers Foods Inc., producer of Nature's Own, Dave's Killer Bread, Wonder, Tastykake, and other bakery foods, announces that Heeth Varnedoe, senior vice president of DSD regions/sales, has been promoted to chief transformation officer (CTO), a newly created role, effective January 4, 2021.

As CTO, Varnedoe will be responsible for overseeing the implementation of key, cross-functional initiatives that advance Flowers' long-term strategic plans. One area of immediate focus for Varnedoe is Flowers' digital and enterprise resource planning initiative. This is a newly launched, multi-year effort to transform the company's organizational capabilities, implement new technologies, and make data-driven decisions. Varnedoe will report to Ryals McMullian, president and chief executive officer.

"The creation of a transformation office puts fresh emphasis on transparency, collaboration, and new ways of working at Flowers and allows us to ensure that initiatives are effectively meeting their planned operating and financial goals," McMullian said. "Heeth was a clear choice for this important position. Not only has he demonstrated strong leadership managing our portfolio optimization work, but he's also been a champion of the evolutionary steps our company has been taking over the past few years and has a deep understanding and experience of Flowers' sales and operations."

Varnedoe joined Flowers Foods in 1990, holding a number of management positions, including president of the company's bakery in Jacksonville, FL. He left Flowers in 2000 to pursue other business interests and rejoined in 2012 as vice president of national accounts. In 2016, he was promoted to president of the company's Phoenix, AZ bakery and was named to his current role in 2017.

About Flowers Foods

Headquartered in Thomasville, GA, Flowers Foods Inc. is one of the largest producers of packaged bakery foods in the US with 2019 sales of $4.1 billion. Flowers operates bakeries across the country that produce a wide range of bakery products.

 

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Powder Bulk Solids Staff

Established in 1983, Powder & Bulk Solids (PBS) serves industries that process, handle, and package dry particulate matter, including the food, chemical, and pharmaceutical markets.

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