In business for more than 50 years, the name change was taken seriously. “The balance was trying to maintain the brand identity built up over the years with our customers and communicating to the marketplace that our capabilities go beyond just silencers,” said Chad Kaderabek, Universal’s marketing manager. “By keeping the Universal name and the “green box” logo, we keep our identity but also communicate our complete engine inlet and exhaust system expertise.”
The name change is in line with a series of strategic changes that have taken place over the past couple of years. The Universal name communicates a growing global presence which is evident by commercial and manufacturing locations throughout North America, Europe, and Asia. Universal also has a division, Universal Emission Technologies, led by Brian Kahl, vice president of Emission Technologies.
“The name Universal further allows us to communicate our complete package offering to our customers,” said Kahl. “When we leverage our core acoustics expertise with our offering of emission products, our customers can now rely on one source for an entire, validated exhaust system.”
Universal is a global leader in acoustic and emission technologies. Since 1959, original equipment manufacturers, packagers, and end-users have relied on Universal’s standard and custom-engineered products for solving noise and air pollution problems in the industrial process, power generation, marine, oil & gas, locomotive, and waste water markets. For more information, visit www.universalsilencer.com.