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Internet-Based Educational Tool Helps Select Mixer Designs

March 2, 2009
Marion Mixers Inc. has launched an online industrial mixer tool that will begin the mixer selection process for processors across the globe. Manufacturers in the food, chemical, plastics, and mineral industries will now be able to utilize the Build-A-Mixer (BAM) tool to quickly identify the correct industrial mixer for their application mixing needs.

The program includes a systematic process for quantifying customer needs and identifying equipment design solutions. The tool is also designed to help users define and document the scope of their equipment needs.  The site is offered as an educational resource for prospective customers to learn the benefits, features, and pitfalls of various equipment designs.

An online application, the BAM will take the inputs end-users submit and apply known science and proprietary algorithms to select a specific starting mixer for their application. It’s fast, efficient, and will streamline the design, quotation, and documentation process for plant engineers and equipment buyers and can be utilized with a known application process or brand new one.

“Industrial mixers are used for any number of various applications from making bread to making concrete,” said Scott Jones, marketing manager of Marion Mixers. “We focus on custom-designed horizontal mixing equipment. Because of this narrow focus, we have experience with thousands of different applications. After a few key pieces of data are entered, the application software will select an ideal mixer for their needs. It gives our customers a huge head start in the sales process.”     

“Marion Mixers has over 70 years of experience and it was that experience that we tried to build into the application,” said Richard Moffitt of development firm StratosFour. “One of our greatest challenges was taking the knowledge and experience of this incredible custom engineering team in Marion and trying to normalize it into a specific format useable by their customers on the Internet.”

The application is a starting point for Marion’s current and future customers. The end-users are able to log into the application any time of day, from anywhere in the world. They are guided through a series of questions and inputs that identify their manufacturing process and specific needs. The engineering team, as well as the end user, is provided with an initial specifications sheet for each mixer application.

“We follow a proven six-step development process for each customer,” said Doug Grunder, president of Marion Mixers. “Using our exclusive online Build a Mixer program consisting of product and process design software enables us to quickly identify customer needs.”

For more information, visit www.marionmixers.com.