Also of note is the performance of the company’s synergistic shows that co-located with MD&M West. PTX West, Pacific Design & Manufacturing, Automation Technology Expo (ATX) West, WestPack, PLASTEC West, and Green Manufacturing Expo (GMX), all experienced robust attendance. Non-medical attendance was slightly more than 30,000, down 2% from 2008 but in line with 2007 which was the second highest level that the event has ever achieved.
Consistent with these strong performances, more than 70% of the overall event’s 2200 exhibitors have already contracted for space in its 2010 edition.
“Our exhibitors came into the show not really knowing what to expect,” said Canon Communications CEO Charles G. McCurdy. “Given the constant drumbeat of negativity in the media, I think many just assumed attendee traffic would be down. The success of this event for both exhibitors and attendees is a testimony to the vitality of the medical device industry as well as other advanced manufacturing segments. Looking ahead at the balance of 2009, we remain cautiously optimistic about overall business activity in the markets we cover, and we are launching several new trade shows in the coming months, including SÜDTEC in Germany, MEDTEC France, MEDTEC Japan, and BIOMEDevice Boston.”
Commenting on the MD&M performance in particular, Dan Cutrone, Canon’s director of marketing, said, “After the record attendance we experienced in 2008, and given the current economic environment, we felt that to even match last year’s performance would be a real accomplishment. Exceeding it by 4-5% was truly remarkable.”
Through years of quantitative analysis, which has subsequently been corroborated in numerous exhibitor panels, Canon has developed a proprietary model for correlating attendance and business activity. Based upon this, the company is projecting that this year’s co-located event will result in the placement of $650 million in new orders during 2009.
Canon’s major MD&M shows (held in California in February and New York in June) are the premier events for the nation’s $146 billion medical manufacturing industry. Spurred by ever-increasing demand from an aging population, the medical manufacturing industry has posted consistent 7-8% increases for over a decade. Currently, U.S. medical manufacturers produce 50% of all devices consumed worldwide.
Canon Communications LLC, a portfolio company of Apprise Media LLC, is the leading producer of trade events, publications, and electronic media for the $3 trillion advanced, technology-based manufacturing industry, including medical device, packaging, design engineering, process technology, automated assembly, electronics, quality control, and plastics processing.
Further information about Canon’s business-to-business publications, trade shows, and digital media is available at www.cancom.com.