The new site incorporates information supporting the expertise of design and engineering associated with large fans. It also features a more intuitive structure, providing users with easier navigation and interactive applications.
Charles Anderson, digital media designer at Big Ass Fans, thinks the site will increase more open and honest dialogue with the online world. “The new format of the Web site provides a useful channel for visitors to not only learn more about the company’s products and services, but also its way of life.” Anderson said. “Visitors can even show their own personality by uploading homemade videos to the ‘Genius Not at Work’ page for the entire world to see.”
The “Kudos and Complaints” page gives visitors an outlet to compliment or criticize the company. For more information, visit www.bigassfans.com.