Bulk material handling technologies firm Martin Engineering raised a total of $3750 for the Susan G. Komen Foundation by donating a portion of sales of a limited edition, pink-colored Cougar brand DC truck vibrators during National Breast Cancer Awareness Month this October, the Neponset, IL company announced Monday.
For each pink Cougar vibrator sold last month, the firm donated $50 to the foundation.
“The real value of the Cougar Cares program is raising awareness of the disease and the critical importance of early detection, helping the foundation improve education and survival rates among all women,” said Mark Huhn, Director of the Vibration Products Business group at Martin Engineering, in a statement. “In addition to the donation to a very worthy cause, doing something different like this got people talking and generated media exposure. It even helped inspire Bonnell Industries to build an entirely pink truck, equipped with a pink vibrator.”
Martin Engineering has supported the Susan G. Komen Foundation in various ways over the past several years, including employee participation in the Race for the Cure and creating a Martin Race for the Cure in Neponset.
“Our company has always felt a connection to this cause,” observed Martin Engineering Chairman Ed Peterson. “Like our family, the Goodmans have roots in the Peoria area. Susan grew up there and returned after getting her degree to marry her college sweetheart, Stan Komen.”