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Kellogg Co. Introducing More Than 40 New Products

June 30, 2015

Kellogg Co. is introducing more than 40 new products across its U.S. lineup with a wave of foods that fit the latest trends in nutrition, taste, and convenience. The new products can now be found at retailers nationwide, from the cereal aisle to the snack and freezer sections.

Simple, Recognizable Ingredients
Many consumers are seeking more simple foods.

New Kellogg's Origins is a line of six cereals, granolas, and muesli that are prepared simply, with no artificial flavors or hydrogenated oils.
    
The lineup features blends of ancient and traditional grains – oats, barley, spelt, quinoa, and Kamut brand Khorasan wheat. They also include a variety of fruits, nuts, and seeds – including apricots, apples, cranberries, walnuts, almonds, cashews, and pumpkin seeds.

Portable Nutrition
New Special K Chewy Nut Bars come in two flavors: Cranberry Almond and Chocolate Almond.
    
Kellogg's Nutri-Grain Breakfast Biscuits are made with whole grain and have no artificial flavors, preservatives, or high fructose corn syrup. They debut in two varieties: Chocolate Chip and Apple Cinnamon.

New products across the Special K lineup provide a new variety of ways to get the positive nutrition that Special K fans are seeking.

Special K Low Fat Granola with Cranberries provides 4g of protein, while having 60 percent less fat than competitive granolas.
    
Special K Breakfast Medley breakfast sandwiches are made with whole wheat and real eggs. They come in two options: Egg, Bacon & Cheese, and Egg, Spinach & Cheese.
    
Special K Nourish Honey Nut Crunch hot cereal is also available.

Veggie Power
The MorningStar Farms brand is debuting three new products.

MorningStar Farms Tuscan Greens and Beans Veggie Bowl, and Spicy Black Bean Enchilada Veggie Bowl are microwaveable veggie cuisine and provide 14 and 15 g of plant-based protein, respectively.
    
MorningStar Farms Southwest Sunrise Breakfast Sandwiches are a meatless way to start the day, with 11 g of protein and 190 calories.
    
News from the Hollow Tree
Keebler has come up with several new cookies.

Keebler Jif cookies are crisp cookies covered in real Jif peanut butter and crunchy nuts, and covered in fudge.
Also arriving are new Fudge Stripe Cookies and Creme cookies and Chips Deluxe Rainbow Celebration cookies made with red, white, and blue M&Ms.

From cereal and snack aisle to the freezer, there are new products from across the Kellogg Co.'s family of brands, including: Cheez-it Extra Toasty crackers; Kellogg's Frosted Flakes Energy Clusters cereal; and Eggo Thick and Fluffy Blueberry Cobbler waffles and Eggo Blueberry Waffle Bites.

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