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General Mills Offers Artificial Flavor-Free Baking Line

December 1, 2017
General Mills is introducing a new portfolio of Gold Medal and Pillsbury baking products. Image courtesy of Flickr user peterme
General Mills is introducing a new portfolio of Gold Medal and Pillsbury baking products. Image courtesy of Flickr user peterme

The Foodservice business of General Mills recently debuted a new portfolio of baking products under the Pillsbury and Gold Medal brands containing no artificial flavors and colors, the company announced in a Nov. 14 press release.

“We are always looking at ways to improve our products to meet the changing needs and preferences of today’s consumers,” said senior culinary manager for General Mills Foodservice Michael Braden in a statement. “General Mills is proud to offer a robust portfolio of baking products with a cleaner profile so our operators can feel even better about using these beloved products they already know and trust.”

New Gold Medal brownie, muffin and cake mixes with no artificial colors or flavors will be available in June 2018, along with the firm’s existing biscuit, griddle, and bread mixes produced without the artificial ingredients. Pillsbury frozen baked goods, including Cinnamon Rolls, are set to be produced with no colors from artificial sources and no artificial flavors.

The company said the new products were formulated to meet its customers’ expectations of performance, quality, and norms in preparation.

“General Mills understands the important role these products play in helping our customers in their own operations,” said Braden. “We have made every effort to ensure our new baking portfolio matches the quality products that they have come to love and are confident the products will continue to deliver great-tasting, consistent results.”

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